Leadpages: More Than Just A Landing Page Builder

You’re in search of a easy, code-free strategy to construct high-converting touchdown pages, proper?

In the previous, making a touchdown web page required never-ending from side to side with designers and builders.

Now, it’s one thing that you’ll do from the peace and quiet of your personal laptop (no conferences required!).

But to appreciate that dream, you’re going to want a touchdown web page writer.

Leadpages is one such device. And in my Leadpages evaluate, I’ll dig into whether or not or no longer it’s the correct device for you and come up with an actual take a look at how Leadpages purposes.

Overall, I’m inspired through the benefit of use and capability that Leadpages provides. But let’s no longer leap too some distance forward!

What does Leadpages do? A fast take a look at the function checklist

I’m certainly going to move extra in-depth with those options afterward. But as a result of Leadpages contains a couple of separate, however hooked up options, I assumed it might be useful to do a snappy dive into the options prior to I in reality pass hands-on and display you across the Leadpages interface.

Obviously, the core of Leadpages is its touchdown web page writer. This writer provides:

  • Drag and drop modifying – In 2016, Leadpages totally redesigned its editor to provide drag and drop and the brand new enjoy is intuitive and glitch-free.
  • 130+ unfastened templates + an enormous market of paid templates – These can help you temporarily spin up new touchdown pages as a result of all you wish to have to do is edit the textual content and hit Publish.
  • Tons of promoting integrations – Easily attach for your favourite e mail advertising and marketing carrier, webinar device, CRM, fee gateway, and extra.
  • Hosted touchdown pages – Leadpages hosts your whole touchdown pages for you, even though you’ll nonetheless use your personal area title.
  • Tons of site integrations – Leadpages additionally makes it simple to hook as much as your site. For instance, there’s a devoted Leadpages WordPress plugin, in addition to heaps of different site integrations for Squarespace, Joomla, and extra.
  • Easy A/B trying out – You can temporarily spin up a brand new cut up take a look at to peer which variations of your touchdown pages carry out the most efficient.
  • Detailed analytics – Not simplest does Leadpages supply in-dashboard analytics, but it surely additionally makes it simple to stand up and operating with Facebook Pixel, Google Analytics, and extra.

So that’s the touchdown web page builder a part of Leadpages…but it surely additionally contains a couple of different “lead” branded options. These are:

  • Leadboxes – Custom designed pop-up bureaucracy that you’ll show mechanically or in accordance with a consumer’s movements. You may even hyperlink a button that you simply create within the touchdown web page writer to a Leadbox to simply create a conversion-boosting two-step opt-in.
  • Leadlinks – These can help you enroll current subscribers to an be offering in one click on. For instance, you’ll signal them up for a webinar or a sublist simply by sending them a hyperlink.
  • Leaddigits – This one is a little more area of interest – but it surely permits your results in choose in for your e mail checklist or webinar by way of their cellphones and automatic textual content messages.

While the touchdown web page writer continues to be the core price, those smaller additions let you perform a little neat issues and in addition combine neatly into the touchdown web page builder.

Get Leadpages

How to create a touchdown web page with Leadpages

Now that what to anticipate on a theoretical stage, let’s make this Leadpages evaluate a bit bit extra…hands-on.

That is, I’ll in reality take you in the course of the interface, come up with my ideas, and let you know how you’ll practice Leadpages’ options for your personal trade wishes.

To spin up a brand new touchdown web page, all you wish to have to do is click on a button within the Leadpages interface:

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Then, Leadpages will ask you to choose between the 130+ unfastened templates.

They additionally come up with an solution to transfer to the outdated Standard editor (versus the brand new Drag & Drop editor). While it’s great to have the versatility, the older enjoy is not so good as the redesigned editor, so I like to recommend that you simply all the time stick to the default Drag & Drop templates.

Of direction, you’ll all the time get started from a 100% clean canvas, as neatly. But as a result of I believe some of the primary values of Leadpages is the template library, I’m going to demo editing some of the unfastened templates for this evaluate:

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Fun reality – this template is beautiful very similar to the template used on Blogging Wizard’s VIP Blogging Resources web page. A web page which is, uncoincidentally, constructed with Leadpages!

Once, you select a template, Leadpages asks you to offer the web page an interior title after which throws you proper into the drag and drop editor.

A deeper take a look at the Leadpages drag and drop builder

If you’ve ever used a WordPress web page builder, you must really feel proper at house within the Leadpages editor.

On the correct aspect of the display screen, you’ll see a are living preview of what your web page will appear to be. And at the left sidebar, you’ll get right of entry to:

  • Widgets – These are the construction blocks of your web page. For instance, if you wish to insert a brand new opt-in variety or a button, you’d use a widget.
  • Page Layout – This tab means that you can construct the foundational grid structure to your web page the use of rows and columns
  • Page Styles – This tab means that you can select fonts, background pictures, and extra.
  • Page Tracking – Lets you put up elementary search engine optimization settings (like meta name) in addition to monitoring and analytics code (like Facebook Pixel and Google Analytics)

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For each and every widget that you simply use, you’ll additionally get right of entry to settings distinctive to that widget.

So how simple is the Leadpages editor to make use of?

While it’s no longer 100% free-form just like the Instapage builder, it’s beautiful versatile. For instance, to transport a component, you simply drag it to a brand new spot:

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And you’ll in a similar way use drag and drop to resize column widths:

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All in all, the whole lot is beautiful intuitive and, most significantly, code unfastened. That is, you must be capable to construct handsome and efficient touchdown pages despite the fact that you’ve by no means checked out a line of code in your whole lifestyles.

Creating a choice to motion (CTA) with Leadpages

If you’re construction touchdown pages, you’re most probably making plans to position no less than one name to motion (CTA) at the touchdown web page, proper?

At least I am hoping so! Smart use of a CTA button is an crucial a part of touchdown web page optimization.

Because it’s so essential, I wish to come up with a little bit of a deeper take a look at Leadpages’ Button widget.

When you click on on any button widget, it is going to carry up a brand new set of choices:

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The two heart choices are reasonably easy. They can help you set the:

  • Font and font measurement
  • Button and textual content colours

But the outermost choices free up some fascinating choices.

First, through clicking the button at the left, you free up the facility to temporarily transfer between other design types:

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While no longer an enormous deal, this makes it more straightforward to create trendy buttons with no need to grasp a ton about design. For instance, every other touchdown pages will require you to manually set the radius and shadows to reach those results, however Leadpages means that you can do it simply by settling on a preset possibility.

This is a function that I like in Thrive Architect, so it’s nice to peer it make an look in Leadpages as neatly.

Second, the link button doesn’t simply can help you select a URL to ship the button to – it additionally lets you simply hyperlink to some other Leadpage or a Leadbox that you simply’ve created:

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This is tremendous useful as a result of you’ll use it to simply create two-step opt-ins, which can be a good way to extend your conversion price.

With a two-step opt-in, your guests click on at the button to open a brand new pop-up with the signup main points, somewhat than you simply showing the ones main points at the web page from the start (you’ll see this in motion through clicking the CTA at the aforementioned VIP Blogging Resources web page).

Leadpages makes the methodology simple. And it’s additionally versatile as a result of you’ll customized design every certainly one of your popups the use of the similar drag and drop editor (extra on those afterward within the evaluate).

A take a look at how versatile the bureaucracy widget is

Another factor that you simply’re most probably going to wish to do in your touchdown pages is to show some form of variety, proper?

With the Leadpages Form widget, you get detailed keep watch over over the entire bureaucracy in your touchdown pages.

When you click on on a Form widget, it opens up a brand new sidebar house the place you’ll customise each side of your variety:

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In this sidebar interface, you’ll:

  • Integrate with e mail advertising and marketing or webinar products and services
  • Add new variety fields
  • Choose what to do after a consumer clicks post

That closing possibility is particularly cool as a result of you’ve gotten the solution to both:

  • Keep the consumer at the web page
  • Send them to some other web page (like a thanks web page)
  • Email them a report, which makes it simple to create lead magnets

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Working with bills and the checkout widget

The closing person widget that I wish to take a look at is the Checkout widget. This is a reasonably contemporary addition that allows you to settle for bills by way of Stripe and ship virtual merchandise:

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Basically, this widget means that you can use your Leadpages and Leadboxes to promote such things as:

  • eBooks or different virtual merchandise
  • Tickets to an match (like a personal webinar)

And Leadpages even has plans to combine upsells and downsells, even though the ones options are nonetheless at the roadmap.

Responsive previews, however no longer a responsive drag and drop editor

You most probably know in regards to the significance of cell site visitors, which is why you must wish to make certain that your touchdown pages glance simply as nice on cell gadgets as they do on desktops.

To can help you confirm that, Leadpages provides you with an simply out there responsive preview within the most sensible proper of the editor:

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This brings me to at least one small grievance, even though. This is just a preview. You can’t in reality design your web page consistent with the responsive settings, which is one thing that Instapage means that you can do.

While Leadpages is beautiful nice at making your designs responsive, some further keep watch over right here can be great.

Publishing your touchdown web page, both standalone or on WordPress

Once you end designing your touchdown web page, all you wish to have to do is click on the Publish button to make it survive a Leadpages subdomain:

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But leaving it on a subdomain isn’t probably the most skilled glance, so that you’ll most probably wish to in reality combine it into your web page with the intention to use your personal area title.

Leadpages provides you with a ton of various choices to do this, together with a dynamic HTML possibility that are supposed to paintings for many websites.

But right here’s what I actually like:

There’s a devoted WordPress plugin.

With this plugin, all you wish to have to do is log in for your Leadpages account out of your WordPress dashboard after which you’ll temporarily import Leadpages content material as wanted:

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What are particularly great listed below are the additional options that can help you:

  • Use your Leadpage as a welcome gate (the primary web page any customer will see)
  • Cache your Leadpages to provide advanced efficiency and web page load instances (this doesn’t paintings in the event you’re operating cut up exams, even though)

Speaking of cut up trying out…

Creating A/B exams to optimize your pages

Leadpages makes it simple to spin up new cut up exams proper out of your dashboard:

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Once you click on that button, you’ll be in a position to make a choice your keep watch over web page after which upload other trying out permutations as wanted.

You can both create a variation through copying the keep watch over web page and making a couple of tweaks or opting for an absolutely other web page:

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And you’ll additionally select site visitors distributions to keep watch over how a lot site visitors is going to each and every variant, which is a pleasant bonus function.

Viewing analytics to peer how your pages are doing

Finally, whilst you’ll all the time combine Leadpages with third-party analytics gear, Leadpages additionally contains an analytics tab that provides you with a snappy take a look at the site visitors and conversion price for your whole touchdown pages:

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While you’ll nonetheless most probably wish to use a extra detailed analytics carrier, those are useful for buying a snappy take a look at the well being of your touchdown pages.

How to create a Leadbox with Leadpages

As I’ve already discussed a few instances, Leadboxes are popups that you’ll both cause mechanically or in accordance with a particular motion (like a customer clicking a button).

To create a Leadbox, you’ll use the similar acquainted drag and drop editor from above, even though the widgets and choices have a couple of variations:

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When you put up the Leadbox, you’ll be in a position to make a choice the way it’s induced.

You can cause it through a:

  • Plain textual content hyperlink
  • Button hyperlink
  • Image hyperlink
  • Timed popup
  • Exit intent popup

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What’s great is that thru those choices, you’ll simply combine a Leadbox in content material that isn’t a Leadpages touchdown web page.

For instance, you’ll use the obvious textual content hyperlink to incorporate a two-step opt-in in a standard WordPress submit or web page, which provides you with a great deal of flexibility.

Leadlinks and Leaddigits: Two smaller, however useful options

Finally, I wish to spherical out the hands-on phase of my Leadpages evaluate with a take a look at two smaller options:

You most probably received’t depend on those as a lot – however they can help you perform a little beautiful neat issues.

With Leadlinks, you’ll create a hyperlink that mechanically indicators subscribers as much as a sublist or webinar with only a click on.

This is to hand for, say, sending an e mail blast for your subscribers about an upcoming webinar. Rather than requiring subscribers to go into their knowledge once more, you’ll simply signal them up once they click on the hyperlink.

Less friction way upper conversions!

Leaddigits means that you can do one thing identical however with textual content messages. You can let your consumers opt-in through cell phone after which mechanically upload them to a particular e mail checklist or webinar:

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This is one of the most area of interest function – but when it suits along with your target audience, the capability itself is beautiful cool.

So…how a lot does Leadpages value?

Leadpages begins at $25 monthly, billed every year. But…

The most cost-effective plan does no longer come with:

  • A/B trying out
  • The fee widget
  • Leaddigits or Leadlinks

If you wish to have the ones options, or every other extra complicated options, you’ll be searching at some of the pricier plans detailed underneath:

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Should you utilize Leadpages to construct your touchdown pages?

Functionality smart, I believe Leadpages is excellent. It’s certainly a extra robust enjoy than a WordPress web page builder.

The simplest confounding issue is its worth, which is beautiful hefty compared to a WordPress web page builder answer.

If you wish to have a really perfect simple strategy to create beautiful touchdown pages throughout a couple of websites, in addition to complicated options like Leadboxes, heaps of integrations, and A/B trying out, Leadpages received’t can help you down.

You simply wish to make certain that the ones options are producing a nice ROI for you, both in the case of higher earnings or time stored.

You don’t must wager, even though – Leadpages provides a 14-day unfastened trial, so you’ll enroll and spot if the additional options are definitely worth the added value.

Get Leadpages

 

Disclosure: This submit comprises associate hyperlinks.

Pros

  • Beginner-friendly drag and drop editor
  • 130+ unfastened templates, plus much more paid templates
  • Easy to create A/B exams
  • Built-in analytics
  • Easy two-step opt-ins
  • Good collection of widgets
  • Lead magnet capability for asset supply
  • Tons of integrations for e mail advertising and marketing products and services, in addition to webinar products and services and extra
  • Helpful added capability in Leadboxes, Leadlinks, and Leaddigits

Cons

  • While there’s a responsive preview, you’ll’t in reality design the responsive model of your web page
  • The worth places Leadpages out of vary for many informal customers.
  • Not all options are incorporated within the most cost-effective tier, which makes the fee even pricier if you wish to do such things as A/B take a look at pages.

Leadpages

Summary: Leadpages isn’t the most cost effective strategy to construct touchdown pages with out customized code, but it surely is among the maximum handy and versatile. If you’re keen to pay, its options will make your advertising and marketing so much more straightforward.

$$25/month+

RatingRated four.five stars

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